Direct to Consumer Showroom


eBikes from $1695 | surfboards from $292 | SUP from $499 | Sunglasses from $45 | Bikes from $499

1010 Santa Clara Place, San Diego, CA 92109

Phone - (858) 375-5127

Regular Hours (Oct 1-May 31): Mon-Fri: 1pm-5:30pm, Sat & Sun: Closed
Summer Hours (June 1-Sept 30): Mon-Fri: 8:30am-1:30pm, Sat & Sun: Closed


Opened in 2019, Tower’s 4300 square foot indoor/outdoor Tower Beach Club is a glimpse into the future of what a physical presence for an online direct to consumer brand can look like. More akin to an art exhibit than a traditional surf shop, the Tower Beach Club and Showroom is an artfully designed event space, retail showroom, beach style lounge, and home to our corporate offices on the bay front in Mission Bay.

Factory Direct Retail Showroom

All Tower direct to consumer products are available to shop, buy, and carry out the door. Product specialists with detail product knowledge are always on hand during store hours to provide all the details you desire.

Tower Beach Club Event Space

Our showroom doubles as a very unique event space right on the water in San Diego. We host everything from exclusive weddings, private parties, company picnics, or event corporate off-sites. We've done events for 30 people and 1400 people. Learn more here >> 


Tower's Corporate Headquarters

Our stylishly appointed executive offices for all our business units (Tower Beach Club, Sunglasses By Tower, Tower Electric Bikes, and Tower Paddle Boards) lives within the walls of our Tower Beach Club and Showroom so we can stay as close as possible to our customers. We pride ourselves on being highly accessible, so stop by and say hi.

Location Map

We're a few blocks from the ocean in Pacific Beach, and right on the bay front in Mission Bay.